06 — Inventory
Fourteen formats, with the daily delivery ceiling and average CTR for each one published below. Size the volume before you commit the budget.
→Swipe the table to see delivery capacity and CTR
| # | Inventory | Objective | Daily Capacity | Daily Clicks Capacity | Avg. CTR |
|---|---|---|---|---|---|
| 01 | Story Ads in 10+ Languages | Branding + Performance | 4.5 Cr | 2.5 Lacs | 0.50% |
| 02 | Emailer | Performance | 50 Lacs | 12.5K | 4% |
| 03 | Push Notification | Performance | 5 Cr | 1 Lac | 0.20% |
| 04 | Text Ads | Performance | 50 Lacs | 15K | 0.30% |
| 05 | SMS | Performance | 25 Lacs | 75K | 3% |
| 06 | Digital Magazine | Branding | 10 Lacs | 10K | 1% |
| 07 | Full Page Banner | Branding | 50 Lacs | 25K | 0.50% |
| 08 | In-App Ads, Native Banners | Branding + Performance | 1 Cr | 50K | 0.50% |
| 09 | Video Ads | Branding + Performance | 20 Lacs | 10K | 0.50% |
| 10 | Meta | Branding + Performance | As per budget | As per budget | 0.5–1.5% |
| 11 | Google Search | Branding + Performance | As per budget | As per budget | 10% |
| 12 | Google Display Network | Branding + Performance | As per budget | As per budget | 5% |
| 13 | Influencer Video | Branding | 20 Lacs | 5K | 0.25% |
| 14 | Influencer Posts | Branding | 20 Lacs | 10K | 0.50% |
Cr = Crore (1,00,00,000) · Lac(s) = Lakh (1,00,000). Meta, Google Search and Google Display Network scale as per allocated budget. Figures represent maximum daily delivery across our network and are indicative, not guaranteed.
Why capacity matters
Knowing daily delivery limits before launch means no surprises mid-campaign — budgets and timelines are set against real capacity.
Average CTRs by format let you set realistic expectations and compare projected performance across channels before spending a rupee.
From story ads in 10+ languages to influencer video, every format is delivered and reported through Adovia — no juggling vendors.
Story ads shipping in
Also see Paid Media, Affiliate & Programmatic and Case Studies.